How a check on your email reputation can increase your profits
Do you know that the promotional emails you send every morning might never reach the customer? Imagine all the resources, time and money you spent in creating a large base of clients and potential consumers go to waste because you did not know that you should check your email reputation. How about an emailaddress verifier? Do you know how one can help your business grow and attract more customers? Read along to find out how to maximize your outreach and increase profits with the help of these two mechanisms.
Should you check your email reputation?
Yes, there is no other answer. So far we’ve briefly mentioned the importance of taking this one extra step when doing email marketing, in order to make sure your emails reach their designated target. But this one step is truly important, as it can make the difference in your business. If you do not check your email reputation, the hundreds if not thousands of correspondence you send daily might end up in the recipient’s spam folder, or even worse, completely blocked.
Email reputation is one of the many factors email services use to determine how to treat your emails, and where to land them in your recipient’s inbox. Also known as sender reputation, this score-based mechanism takes into account multiple elements that impact your transfer rate, such as:
Bounce rates: this refers to the number of messages that, for various reasons, do not reach the recipient. Read till the end of the article to find out how to minimize bounce rates.
Block lists: being on a block list is extremely detrimental to your score. These are databases that contain domains that spam filters have flagged. They can be either private or public, but a simple Google search can help you identify whether or not your address has been flagged by a blacklist database.
Volume of sent emails: sending a large number of messages, in a short period of time, can be triggering for the mechanism, if this action is inconsistent with your regular sending pattern.
Engagement: this includes any action your recipient makes in regards to your email, if they click it, star it or delete it.
Complaints: this refers to the rate at which your clients flag your content as spam.
All of these elements influence the destination of your text. Whether they end up in your recipient’s inbox, or their spam folder, is up to this one particular element. By conducting a check on your email reputation, you can find your score and get a better grasp on the way your emails are perceived on the other end of the interaction.
How to check your score?
Now that we’ve talked about the importance of this score, you’re probably wondering how do you even check it? Is not like there is a big, bright and red button that jumps at you saying “Click here to check your score”, and you’re right, there isn’t. But is not that difficult to check it, not when you have third-party services that can give you exactly what you need. If you want to check your email reputation, all you have to do is contact a professional data verification service provider. They can help you not only with this service, they can assist you with a large number of other services as well, including an email address verifier.
What is an email address verifierand why should you use one?
This service is part of the email authentication portfolio of mechanisms that ensures the safety of those engaged in online mailing activity. Remember the bouncing rate we mentioned earlier? The one that can bring your reputation score down? In order to avoid the constant bouncing back of the messages you send, you need to have an email address verifier in place. This service will remove those addresses which are invalid or inactive so that your performance will not be tinted and your campaigns will reach their full potential. Some of the addresses you receive might be incorrectly written, or they might have been deleted in the meantime. This service will automatically remove those corrupt addresses, making sure that you do not spend any dime on non-existing users.
These reputation-related issues that are often caused by flagged emails or corrupted addresses can all be managed by the verifying service. It will keep your bounce rates low, will keep you away from the dreaded blocklist and will also save you money in the meantime. Every time you send something to an unverified address and it ends up bouncing back, that is money thrown out the window. Stop losing money and start making money instead with an email address verifier.
Moreover, if your goal is to increase your engagement rate, know that an online correspondence service can also help with that. By removing inaccessible users, your emails will now reach only your target group, increasing engagement. This will further help your reputation score, as engagement is one of the factors taken into consideration when ranking your address. With an email address verifier, you’re basically killing two birds with one stone, you’re cutting expenses and improving your email reputation.
Conclusion
Doing email marketing can be useful, but it can also be in vain, if you don’t do it right. Take the time to research how to fully reap the benefits of the strategy and contact an email verification service to help you check your email reputation. They will most likely be able to offer an email verifier address service as well. But the list doesn’t have to end there, you can also check your clients’ postal addresses to minimize costs even more, you can validate phone numbers or implement emailing campaigns, depending on the needs of your business. Work smart, not harder and make more money smarter, not harder, with the help of these two mechanisms.